Let's face it--the Web has something of a reputation for hosting un-savvy businesses. During the "boom" that lasted roughly from 1996 to 1999, thousands of ill-planned and even more poorly managed websites emerged and then catastrophically imploded during the subsequent .com crash. While some web companies have learned from the mistakes of the past, others continue to plow obliviously ahead into the shoals which history should have illuminated for them.

You've developed a smart brand initiative, an ad campaign that promises to pay for itself within a short period of time, and a mechanism for "trapping" visitors at your site and turning a profit on banner ads, pop-up ads, and the like. Moreover, you have a sophisticated brick-and-mortar inventory system set in place to move things forward. The one thing you're lacking is an elegant web domain.

Currently, your site is off in the hidden recesses of the Web somewhere, and you need to enter 60-plus characters to make it to your site. This isn't the sign of an elegant, well managed e-commerce platform. Why not dispense with your current site moniker and exchange it for a Corp.com domain name? Corp.com names are available in spades, and the extension looks and sounds professional.

Whether you are crafting an extension of your e-commerce site specifically for B2B customers or you are trying to separate a client site from a customer interface, a Corp.com investment makes good sense. Plant your name strategically in your URL for the search engines to pick up--generate organic traffic by including common terms relating to your business in your site address. The Internet is your oyster here at Corp.com.