You want a point of entry to your website that everyone is going to remember. Yet optimizing your name choice can be surprisingly difficult. Lots of prime .com real estate has already been snapped up by industrious buyers and speculators. Sure, you can pay extravagant fees to lease or even buy some of the top .com names, but does that make good business sense?

However, before you put your company's credit on the line, ask yourself whether you'll get a positive return on your investment. Let's say that you are a used auto parts dealer. You've got a great reputation in the real business world, but you don't have much of a presence online.

To capitalize on the name recognition factor, you invest $20,000 in a relevant URL, like usedcarparts.com. Unfortunately, the "free" advertising you generate through that prime placement may not be able to pay for your website lease, which can leave you frustrated and in the red.

Grab a better domain name through Corp.com. Add a sheen to your website's image, shorten your name, rank higher, and develop a more descriptive website. User metrics bear out the intelligence of a Corp.com based e-commerce approach. We have stellar references from top corporations as well as from satisfied individuals, and we understand the technical challenges associated with domain placement--we're here to help.