A new domain name may be just the ticket you need to revitalize your image to your niche audience. During the apex of the late 1990s dot-com "gold rush," tens of thousands of speculators snatched up awesome dot-com real estate. Today, many of those investments lease out for thousands of dollars a month. In other words, people who grabbed these domains back then are likely millionaires, retired on the beach of some tropical island.

Now that the Internet has matured, the conventional wisdom suggests that the domain name gold rush is officially kaput. However, savvy investors know that there is always room in the market. Invest in a series of cool new domain names, and you could by happenstance pick the next sex.com or google.com. The key is to speculate "far from the madding crowd."

Corp.com offers a rich trove of sub-domain URL real estate. Find Corp.com domains associated with your favorite brands, general interest keywords, and trademarks relating to your business. Given the increasing popularity of Corp.com, it behooves you to protect your brand with preemptive purchases. Moreover, many in-the-know investors have already made good money by leasing out their Corp.com sub-domains to other buyers.

Create a shorter name for your company's website, tap into a thriving market, and develop a better image for your green e-commerce operation. You really can't lose. Don't hesitate to take advantage of our other sub-domains, like Shelter.com (great for hotels, motels, and travel operators), and Bar.com (terrific for spirit resellers, entertainment companies, and hip blogs).