The untrained intuition might suggest that "a domain name is a domain name." In other words, your place on the Internet doesn't really matter in terms of drawing new customers, managing e-commerce concerns, and setting up email and web hosting. This intuition is, simply put, flat wrong. There is a reason why sites like sex.com are the subject of massive litigation, while more complicated (and therefore less accessible) .com URLs are ignored or at least sold for a pittance.

Your domain name can actually make or break your company. First of all, if you've got a cumbersome moniker, people may not easily remember you, or may associate your product or service with a different website. Sure, you can "write out" your business in longhand in your URL and thereby grab an available .com domain. However, the longer your domain name is, the more difficult it will be for people to remember and type it.

Think about it. The most popular sites on the Internet are almost all just a few letters long. Would google.com be an effective search platform if it were named marshmallowmilkpuppy.com? The answer is no--and not just because marshmallowmilkpuppy.com is a ridiculous name. It's too long. Internet users are notoriously lazy. They want things fast, and they want things simple.

A great way to deliver precisely these "name deliverables" to potential customers is to register a Corp.com domain name now. The process is simple enough for anyone to do. It only takes a minute to look for available Corp.com homes, register, and pay for your domain. You're guaranteed a great deal every time and a unique, prominent place from which to launch your e-commerce extravaganza.