How can you evaluate the intrinsic value of a web domain name? Factors that come into play include length (the shorter the better), "stickiness" (how well it attracts and holds visitors), specificity (the more descriptive the better), and visibility. In general, .com domain names are superior to .net, .name, and .org domain names due to visibility. These peripheral top-level domains are in turn in general preferable to non- ICANN domain names.

Given the ridiculous crowding of the .com domain, however, many businesses feel like they have no choice but to invest in these more peripheral top-level domain (tld) extensions. The trouble with going "non dot-com" is that customers may mis-remember your name as a .com and thus generate traffic for someone else's e-business. Moreover, while .net and .org leases are in general cheaper than .com addresses, you still need to get a return on your investment to make the transaction worthwhile.

You can get the best of both worlds here at Corp.com. Hang the valuable .com moniker on your site, and enjoy the benefits of a short, distinctive, descriptive name. You can take advantage of our alliterative, and therefore memorable, sub-domain.

Pick a keyword that begins with C O, and you'll create instant stickiness, since the words "corp" and "com" both begin with the letters C O. Have your ad team "play" on our domain extension for optimal stickiness, and dominate your industry in this sub-domain by snatching up all the prime real estate related to your corporation. It's simple and even fun to get started, and we're here to walk you through any technical or logistical trouble spots.